Mass App Download Campaign
KoboGo
Impact at a Glance
- 80,000+ app downloads during campaign
- 25,000 additional downloads in 2 months post-campaign
- 150,000+ people engaged in-person
- Rolled out across campuses, transit hubs, and informal markets
Project Overview
KoboGo aimed to break into Nigeria’s urban mobility and microlending space with scale and speed. The goal: achieve mass adoption of its mobile app through offline virality, not just digital spend. Crecer Partners led the charge with a 360° campaign rooted in live engagement, ambassador-led outreach, and trust-driven activations.
The Approach
- Campus Takeovers
- Ran activation events across universities in Lagos, Ibadan, and Abuja
- Used mobile demos, micro-events, and product trials to attract students
- Ran activation events across universities in Lagos, Ibadan, and Abuja
- Transit & Street Engagement
- Positioned trained KoboGo ambassadors at bus parks, bike stops, and informal markets
- Launched a “Rider Challenge” and physical leaderboard to gamify adoption
- Positioned trained KoboGo ambassadors at bus parks, bike stops, and informal markets
- Referral & Ambassador Engine
- Designed and managed a referral network with performance-based rewards
- Equipped over 200+ street-level ambassadors with QR codes and messaging scripts
- Designed and managed a referral network with performance-based rewards
- Lead Capture + Follow-Up
- Collected verified leads via mobile forms
- Followed up with automated email, WhatsApp, and SMS flows
- Used retargeting ads post-activation to convert fence-sitters
- Collected verified leads via mobile forms
Services Provided
- End-to-end field marketing campaign
- Referral system design and deployment
- Lead capture, segmentation, and follow-up strategy
- Rider campaign gamification and ambassador management
- On-ground content and brand messaging materials
Our Squad
- Field Marketing Leads – Oversaw team rollout, regional targeting, and logistics
- Activation Managers – Led campus and transit executions
- Referral & CRM Strategists – Built tracking tools, messaging, and follow-up systems
- Data Ops – Collected and analyzed engagement + install metrics
Results
Why Crecer Partners?
We helped KoboGo dominate the streets before they ever dominated screens. With a conversion-focused field campaign and robust follow-up infrastructure, KoboGo went from unknown to unforgettable in under 90 days.
